At this time, midway through 2016, we believe the vast majority of our readers have worked with some kind of automated mobile intelligence, whether it's Siri on your iPhone, Cortana on Windows or Google Now on Android. We will not attempt to argue which system is most advanced, since there are ample arguments for and against already out there. But we were intrigued by a recent article in Forbes by Meta S. Brown about the future of Intelligent Personal Assistants (IPA). The authoroutlines some of the short comings of our current technologies in attempting to decipher human language while painting a picture of the future where IPAs will be smart enough to ask clarifying questions and have the ability to interpret our answers. Plus, more contextually aware digital assistants wouldn't remind you of a haircut appointment while you’re actually sitting in the barber shop. We believe that IPAs and similar embodied cognition systems (as we touched on earlier in June) will be very powerful in engineering and manufacturing sectors where content and context are vastly more controllable factors, enhanced by smart sensors (IoT), than what Siri and Cortana are up against in the "real" world.