Macro Boom for Microbreweries in the United States

According to this month's post by priceonomics.com, titled "Where is Craft Beer Most Popular in America?", microbreweries have bubbled up in just about every part of our country. According to the Brewers Association, a microbrewery is any local and independent brewer that sells fewer than 15,000 barrels of beer each year and sells at least 75% through outside bars, restaurants and liquor stores. During the past forty years we've gone from a low of less than 100 breweries since the end of prohibition to in excess of 5,000 at the end of 2016. In an era where successful national chain stores and franchises quickly expand across the country, having a unique "local" microbrewery that's in your area is clearly something that thousands of beer drinkers identify with.

Craft breweries make good neighbors as well. According to the Brewer’s Association, small and independent American craft brewers contributed $55.7 billion to the U.S. economy in 2014. Business Climate states that for every one job at a brewery, 45 more jobs on average are created in other industries such as packaging, business services, distributing, transportation and agriculture.

Sustainability is part of the craft brewers’ DNA – from composting or converting spent grains and yeast to food products, to waste water recycling, to renewable energy alternatives - because mother nature direct affects their end product. Many craft brewers arrange for pick-up of the spent grains and yeast slurry by local farmers who use the waste for livestock feed or organic fertilizer. Others are using solar panels or anaerobic digesters for electricity that is used to brew the beer. Progressive environmentalism—reduce, reuse, recycle—is something that craft brewers and other in the value chain actually live by.

Look for our newest Application Bulletin on June 5th, titled Yesterday’s Brews Save Money’ that shows Madison's continued experience helping brewers accurately measure liquid levels in tanks of all shapes and sizes; we proudly support this local, microbrew trend and hope to see it continue for many decades to come! Contact us today if we can assist with making your beer better! 


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