Those of you involved with product management as a career, hobby or lifelong passion are likely familiar with Nir Eyal and his best-selling book, Hooked. If you're a fan like we are here at Madison Company, then you'll want to spend 10 minutes reading his post this week on Medium called Die Dashboards Die! Why Conversations Will Reinvent Software. His case for the three advantages of conversational user interfaces (CUI) have over traditional software are powerful. More impressive are his dialog examples (see image below) and how easily they can be applied to a variety of real life business scenarios. It is anticipated that automated CUIs will develop a powerful capacity to ask the right questions over the next three to five years. As the leader of IBM for more than forty years, Thomas J. Watson, once said, "The ability to ask the right question is more than half the battle to finding the answer". When applications and algorithms develop the intelligence to ask "right" questions, based upon data analysis and smart sensor signals happening behind the scenes, will we be mentally prepared for the dialog?